For any top establishment-from fine dining to family restaurant-having a creative, profitable wine program is a must. It's also a challenge to pull off.

Through lecture and discussion during Winning Wine Lists: Creating More success for Your Business you'll consider the etiquette between buyer and seller and learn to use suppliers most effectively. All the practical essentials are here too.

No restaurant manager or wine buyer should miss this course, in which you'll:

• Consider the decisions behind creating an innovative, profitable wine program that underscores your concept and clientele.


• Examine wine lists, reserve lists, by-the-glass programs, and more.


• Study the critical considerations for storage, inventory systems, and POS systems.


• Learn correct wine service and effective methods for staff training.


• Explore ways of laying out a wine list, including graphic considerations.


• Delve fully into glassware-types, choices, and considerations for cleaning.

Profit from our Wine Expertise...