In the last few decades, the wine business has gone from a network of largely regional industries to a global enterprise. How the wine business works today and the sweeping changes that are affecting it are the subjects of this unique course. You'll hear from and talk with independent vintners who'll share the business specifics behind the creation of a winery and the establishment of a wine brand.

During the Business of Wine course you will:

• Go behind the scenes to understand the complexities of the global wine business.


• Explore the differences among-and strategies required for-various market segments, from beverage wine to luxury wine.


• Learn the latest data from experts who track the industry.


• Discuss with key experts the critical issues facing the wine business today, and hear their strategies and solutions.


• Find out what experts predict will be the key business issues facing the industry in the future, and learn what steps the experts are taking now to be prepared for them.


• Understand the intricacies involved in establishing and building a brand.


• Learn the key business decisions involved in creating a winery.

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